Privacy Policy

Effective Date: January 2026

Alder Bakery & Eatery (“we,” “us,” or “our”) operates the website aldervt.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

Information We Collect

Contact Form Submissions When you submit our contact form, we collect the information you provide, such as your name, email address, phone number, and message. If you’re inquiring about a party or event, we may also collect details like guest count and preferred date. This information is stored on our server to help us respond to your inquiry.

Email Newsletter If you subscribe to our email newsletter, we collect your email address through MailerLite, our email marketing provider. You can unsubscribe at any time using the link provided in each email.

Website Analytics We use Google Analytics to understand how visitors use our website. This service collects anonymous data such as pages visited, time spent on site, and general location (city/region). Google Analytics uses cookies to gather this information. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Services

Online Ordering When you click to order online, you are redirected to our ordering platform hosted by Lightspeed. Your order and payment information is collected and processed by Lightspeed, not by us. Please review Lightspeed’s privacy policy for details on how they handle your information.

Email Marketing Our newsletter is managed through MailerLite. When you subscribe, your information is stored and processed according to MailerLite’s privacy policy.

How We Use Your Information

We use the information we collect to:

Respond to your inquiries and contact form submissions
Send you our email newsletter (if you’ve subscribed)
Understand how visitors use our website so we can improve it
Coordinate party and event requests

Data Retention

Contact form submissions are retained on our server until they are no longer needed for business purposes. You may request deletion of your information by contacting us.

Your Choices

You may:

Unsubscribe from our newsletter at any time
Opt out of Google Analytics tracking
Request access to or deletion of your personal information

Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us through the contact form on our website.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.